The Inspiration behind our latest collection: We're all aflutter for pretty colours and spring frocks!

 Hello lovely mavens, it's Dee here, Guess what? We've got something super exciting fluttering your way!

Say hello to our latest collection, Butterfly Kisses. Imagine gentle breezes, blooming flowers, and butterflies doing their cute little butterfly thing.

We’ve bottled up all that magic and turned it into a collection that's as easy to wear as your favorite pair of pajamas (but way more stylish, obviously).

Where It All Started… 

I have always had a bit of a thing for butterflies.

My childhood fascination with the winged creatures started when I would spent my school holidays with my grandparents in Ayr in North Queensland and my Nanna took me to the local Butterfly Museum.

Along with roller-skating, a visit to the Butterfly Museum became a favourite holiday activity for me when I would visit my grandparents.

I just loved seeing all the beautiful colours and the different shaped wings neatly displayed in the little wooden boxes.

The Inspiration…

I feel like butterflies make the perfect spring print because not only do they symbolize rebirth and freedom, but I feel like we've all been cocooning during the cold weather, and we want to reemerge and take flight in pretty spring dresses!

So, as we head towards warmer weather, I thought 'what better way to celebrate the spring than with a beautiful butterfly print’.

Butterfly Kisses is like a dreamy stroll through an oriental garden. We’ve sprinkled in delicate butterflies and cherry blossoms because, let’s face it, who doesn’t love a good floral moment? Think pinks, peach, melon, reds, and bright blues – basically all the colours that scream “look at me, I’m fabulous!”

Sustainably Stylish..

For this collection, for the first time ever, we’re using Lenzing EcoVero viscose.

Lenzing-made viscose ECOVERO™ is sustainable, thanks to the closed-loop manufacturing process, which recovers and reuses more than 99% of chemicals. Additionally, Lenzing sources plant materials for ECOVERO™ from certified and sustainably managed forests. 

This stuff is like the superhero of materials – it’s sustainable, breathable, and feels lovely and soft to wear! So, you can strut your stuff knowing you’re being kind to Mother Earth.

Learn more about EcoVero

Effortless Elegance…

Now, let’s talk about these dresses. The Butterfly Kisses collection is all about making your life easier. These are your go-to pieces for every spontaneous adventure.

Picnic in the park? Sorted.

Casual brunch? You bet.

Just chilling on a sunny day? Absolutely.

They’re light, breezy, and so comfortable, you might forget you’re wearing them (but please remember, because going out without a dress could be awkward). 

So, flutter into the new season with Butterfly Kisses and let your wardrobe blossom with beauty and sustainability. I can’t wait to see you twirling around in these delightful dresses!

With lots of love and butterfly kisses,

Dee xo